because businesses make money, right?
by rob nixon
the purpose of any business is to find and keep customers. so you have a marketing and sales function to find them and then you have great service and services that “wows” them into staying with you.
more on strategy: sales is like workflow management | 4 sales systems and some secret sauce | marketing must generate leads | be an ‘object of interest’ | marketing must be about sales | turn your knowledge into products | 8 ways to build team engagement | is your business by design or default? | the profession disrupted: compliance commoditized
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that’s all well and good for your clients. what about you? you’ve taken a risk to start/buy your business (it’s not a practice and you need to stop practicing – you’ve been practicing long enough) and you need to be rewarded.